Is your web solution an effective asset to your company?
As in any other marketing activity, it does require constant performance monitoring, assessment and adjustment. This requires special online skills, a high measure of responsiveness and time management as the solution should drive traffic and potential sales.
Is your website up to date?
An out-dated site leaves the visitor with the impression that you are a slow-to-react organisation, that service delivery will be similar and that your offering lags those of your competitors. Frequent communication between your service provider and your marketing team will avoid posting yesterday's information for today's potential customer.
How is your company's website viewed?
It should reflect favourably on the dynamics and culture of your business and the sector as a whole. At the same time it should differentiate your site from those of your competitors and offer information that motivates further interaction with your sales or corporate employees.
Does your web provider understand your business?
This is a strategic component as it facilitates on-going intervention and proactive engagement by the service provider. The display of Information should not have to be proof read or 'edited' by your staff as they have their own assignments with which to continue. Your service provider should act as a marketing partner and ambassador and understand your industry or sector as though they are permanent employees.
Does your web provider have access to in-house copy writers and graphic designers?
These services go 'hand-in-glove' with web management. Web sites require creative and professional written contributions. MSC employs graduates including qualified writers, journalists, marketing specialists and designers who communicate your message in visual and text form to your company specific target audiences.
Does your web provider maintain your website in line with your business growth?
This is strategic to any forward looking organisation. You need to share your business goals with the service provider who should be a communication enabler. These goals must be translated into core messages and may include innovations, results from research and development programmes, mergers and acquisitions, new company offerings, CSI and CRM engagement, local and international developments and much more.
How does your website diversify your business?
Websites should act as demand- driven entities and invite market response in terms of additional requirements to your existing offering. Leads from your website allow for expanding your operation into new markets or ideas from existing markets can help with the diversification of your business. This should always evolve to create new opportunities aligned to the core competence of your company. Your website should be designed to lend itself to meet these objectives.
Is your website listed for business specific key words on major search engines?
In this case the motto 'first come first served' is relevant. Your web service provider must scan the virtual landscape and seek opportunities to position your company ahead of the pack. Through an intimate knowledge of your business profile, as well as the company product and service offering, key words can be developed and placed as 'first to view' thus providing you with preferential enquiries from potential viewers.
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